
I’m a proficient UK-based WooCommerce developer who can assist you with tailored development, optimisations, troubleshooting, and various other services.
I’m in Chesterfield, Derbyshire, UK, and work remotely, with occasional hybrid arrangements.
Custom WooCommerce development

With years of hands-on WooCommerce development experience, I’ve helped businesses and agencies turn complex requirements into scalable, maintainable solutions.
My extensive experience with WooCommerce spans several digital agencies, where I refined my expertise in both front-end and back-end development for WooCommerce projects. I actively contribute to the WooCommerce community and dedicate time to coding for the project, having been recognised as a contributor in multiple WooCommerce releases.
In 2020, I launched a specialised business focused on the development of commercial WooCommerce extensions as a partner in the WooCommerce marketplace. These extensions have been utilised by thousands of online stores globally and were subsequently acquired by a successful WooCommerce enterprise in the United States.
These experiences have provided me with a deep understanding of the WooCommerce platform, enabling me to offer custom solutions for virtually any application.
How I can help
I offer specialised WooCommerce development services focused on extending functionality and solving the kinds of challenges off-the-shelf tools can’t.
I provide comprehensive WooCommerce development solutions, carefully tailored to match the unique needs of your online store. Whether you’re launching a new site or looking to enhance an existing one, I can help deliver flexible, scalable solutions that align with your business goals.
These are just a few of the WooCommerce services I offer to help your store thrive:
- Product page customisation
- Category and search page enhancements
- Custom product data fields
- Bulk product data population
- Product search result optimisation
- Custom pricing logic and rules
- Automated coupon code generation
- Cart-based special offers
- Discount rule configuration
- Quote/estimate calculators
- Enhanced stock tracking
- Inventory synchronisation
- Invoice/receipt/email tweaks
- Order management improvements
- Stock control tools
- Custom customer data exports
- Custom registration fields
- Custom customer analytics and reporting
- Enhanced customer account experience
- Payment gateway setup
- Shipping methods and rule configuration
- Custom data import/export tools
- Data feed creation and management
- Pricing synchronisation
- Stock synchronisation
- External system integrations
- Analytics and tracking setup
- Conversion optimisation
- SEO-friendly site architecture
- Technical SEO implementation
- Structured data and schema markup
- Marketing automation integrations
- Site speed optimisation
- Performance bottleneck analysis
- Caching and CDN setup
- Database cleanup and optimisation
- Malware removal and prevention
- Security hardening and monitoring
- Ongoing site maintenance
- Core, theme, and plugin updates
- Bug diagnosis and resolution
- Backup setup and automation
- Uptime monitoring
- Hosting and server configuration support
I don’t offer full site builds or custom theme development, as building a WordPress/WooCommerce site has become relatively straightforward. With the wide range of high-quality themes and intuitive page builders available, starting from scratch is rarely necessary for most businesses.
That said, I can help you find the right theme for your brand, and if you already have one, I can customise and adapt it to better fit your style and functionality needs.
Clients I help
I typically work with agencies and solo creators who need expert development support to take their websites to the next level – whether that means adding advanced functionality, improving performance, or solving complex technical challenges.
Agencies
I partner with design-focused and digital marketing agencies that create high-impact websites and drive strong conversions but lack the technical resources or prefer not to shift focus to implement custom functionality.
While off-the-shelf plugins or AI-assisted tools can fill short-term gaps, long-term reliability and flexibility often require a developer who understands both the tech and the collaboration.
Solo Creators
I work with solo creators who’ve built their own websites using themes and plugins, offering plenty of flexibility early on but often limiting when more advanced functionality or custom solutions are required.
As goals evolve, I help bridge the gap by developing custom features that go beyond what’s available out of the box, turning a solid foundation into a fully tailored solution.
Costs
All of my development projects are individually assessed and tailored to meet specific needs. I typically work on a fixed-cost, per-project basis, but I also offer a standard hourly rate. For clients who need ongoing support or regular updates, I provide recurring work arrangements as well.
I hold professional indemnity insurance and can provide a copy of my certificate upon request. I am not VAT registered and therefore do not charge VAT. Please ensure you read my terms and conditions.
Testimonials
I’ve been fortunate to work with some great people – here’s what a few of them had to say:
Let’s talk
Have a project in mind or need help with your WooCommerce site? Get in touch – I’d be happy to learn more and see how I can support your goals.