Working in web and eCommerce since the early 00s.
Throughout my career, I have held roles in web development, web design, digital marketing, website/content management, and beyond, as an employee, contractor, and freelancer.
I have collaborated with various businesses, ranging from small local enterprises to large multinational B2B companies, in addition to possessing experience in establishing and managing web and eCommerce businesses.
Always open to connecting – find me on LinkedIn.
Skills
I combine technical expertise with commercial insight to create effective digital solutions. With a background in web and eCommerce, I understand what drives online business success.
I primarily work as a web developer, drawing on experience across a wide variety of technologies, content management systems, and eCommerce platforms.
Having also managed businesses and led teams, I bring a strategic mindset to technical projects. I understand how to align my work with broader commercial goals.
Learn more about my WooCommerce development expertise.
Open Source
I actively participate in a range of open source projects on a consistent basis. My involvement spans several well-known projects within the open source community.
Contributing to these projects not only enhances my skills but also allows me to collaborate with other developers who share a passion for open source development.
In addition to my contributions to existing projects, I also create my own projects.
You can follow me on GitHub. Here are a few of my public GitHub repositories, selected at random:
WordPress plugin to set internal tags on posts, pages, or custom post types for easier management.
php
wordpress
wordpress-plugin
WordPress plugin to display a notice on old posts.
php
wordpress
wordpress-plugin
Why not check out all my public GitHub repositories?
Business Interests
Since my work experience at a local web design agency in 2002, which motivated me to eventually run my own web-related business, I have had a keen interest in business.
I have managed several businesses in these areas:
- Affiliate marketing
- Dropshipping
- eCommerce
- Software
- Web design/development
Recommendations
I’ve been fortunate to work with some great people – here’s what a few of them had to say:
Experience
Read my full work experience history in the timeline below:
Software Engineer
Kestrel • Full-time • Remote
Following Kestrel’s acquisition of the WooCommerce products from my business, 99w, I became a member of their team as a software engineer. My main responsibilities involve developing and maintaining Kestrel’s suite of WooCommerce extensions.
Director and Lead Web Developer
99w • Full-time • Hybrid
I founded 99w, where I managed daily operations and served as the lead developer for a range of highly trusted WooCommerce and WordPress products used by thousands of online businesses globally. In 2025, Kestrel acquired 99w’s suite of WooCommerce products.
Digital Production Manager
Arco • Full-time • Hybrid
Responsible for managing a team of frontend web developers and content publishers, delivering frontend web development and content management for a large B2B eCommerce website with UK and Ireland variants on the SAP Commerce platform.
Frontend Web Developer
Arco • Contract • Remote
Performed frontend web development and content management for a legacy B2B eCommerce website, in addition to providing expertise in the seamless transition of content to the SAP Commerce platform.
Senior Web Developer
Boom Online Marketing • Full-time • On-site
Developed bespoke WooCommerce and WordPress functionality such as inventory management systems, reporting tools, customer relationship management, and integration with courier services for diverse clients, including national retailers.
Web Developer
Self-employed • Part-time • Hybrid
Performed web development and design, digital marketing, and continuous maintenance of brochure and eCommerce websites for clients on a freelance basis.
Frontend Web Developer
SIG • Full-time • On-site
Provided frontend web development for a B2B eCommerce website on the SAP Hybris platform, as well as multiple pre-existing B2C eCommerce websites.
Managing Partner
258 Direct • Part-time • Hybrid
Partner in an eCommerce venture, establishing a network of niche eCommerce websites and marketplace channels selling an array of products. Responsibilities included managing daily operations, web development, executing digital marketing strategies, and other related tasks.
Frontend Web Developer
WDH Design • Full-time • On-site
Engaged in frontend web development and graphic design, encompassing tasks such as client communication and overseeing various digital marketing activities.
Frontend Web Developer
Toucan Web Design • Full-time • On-site
Handled frontend web development and graphic design projects, taking ownership of all aspects. Engaged in client communication, conducted CMS training, and delivered continuous technical assistance.
Owner and Web Designer
Worked Out • Full-time • Hybrid
Operation of a small digital agency, delivering web and graphic design services to various local businesses, including a prominent nationwide driving school franchise and one of the UK’s largest suppliers of concrete building materials.
Web Designer
Crafting.co.uk • Contract • Hybrid
Contract-based continuation of existing web designer role.
Web Designer
Crafting.co.uk • Full-time • On-site
Creation, advancement, and continuous upkeep of eCommerce websites. Additionally, responsibilities included email marketing, generating promotional content, creating catalogues, and designing artwork integrated into craft software available through nationwide retailers and TV shopping channels.
Affiliate Marketer
Self-employed • Part-time • On-site
Development and administration of multiple websites focused on content, generating profits through the implementation of affiliate marketing strategies.
Web Designer
Click4Web • Internship • On-site
Obtained practical experience and a deepened understanding of web design and development by participating in website and graphic design projects for local businesses.
