Work

Working in web and eCommerce since the early 00s.


Throughout my career, I have held roles in the fields of web development, web design, digital marketing, website/content management, and beyond, as an employee, contractor, and freelancer. I have collaborated with various businesses, ranging from small local enterprises to large multinational B2B companies.

I possess experience in establishing and managing web and eCommerce businesses and contribute to open source projects in my spare time.

For further details about me, connect on LinkedIn.

Learn more about my open source contributions.


Skills

Over the years, I have gained extensive experience in various facets of web and eCommerce, including the management of businesses, which has equipped me with a diverse skill set that encompasses both technical and commercial competencies.

My background includes significant expertise in both front-end and back-end web development, as well as graphic design, marketing strategies, and website management. I have worked with a wide range of technologies, content management systems, and eCommerce platforms.

Specifically, my strongest proficiencies lie within the WordPress and WooCommerce ecosystems, along with programming languages such as PHP, HTML, JavaScript, and CSS/SCSS. I also have a strong grasp of search engine optimisation (SEO), digital marketing, and website management techniques.

Through my extensive experience in overseeing entire business operations and assuming various management positions, I have developed a comprehensive understanding of business processes and the ability to drive results through effective team collaboration.


Opportunities

My schedule is typically occupied with a range of projects, and you can review my current status in the experience history provided below, I additionally commit time to open source contributions. Nevertheless, I remain receptive to exploring new part-time opportunities.

If you have a specific proposition in mind that you believe aligns well with my expertise, I encourage you to connect with me on LinkedIn for a discussion.


Recommendations

Recommendations provided by others I have collaborated with:


Experience

Read my full work experience history in the timeline below:

Feb 2020 – Present

Director and Lead Web Developer
99w • Full-time • Hybrid
Company type: Limited

Director and lead web developer at a WooCommerce and WordPress web development agency. Responsible for day-to-day operations and leading a skilled team focused on developing highly trusted products and services used by thousands of online businesses worldwide.

May 2021 – Apr 2023

Digital Production Manager
Arco • Full-time • Hybrid
Company type: Limited

Responsible for managing a team of frontend web developers and content publishers, delivering frontend web development and content management for a large B2B eCommerce website with UK and Ireland variants on the SAP Commerce platform.

May 2020 – May 2021

Frontend Web Developer
Arco • Contract • Remote
Company type: Limited

Performed frontend web development and content management for a legacy B2B eCommerce website, in addition to providing expertise in the seamless transition of content to the SAP Commerce platform.

Jan 2017 – Feb 2020

Senior Web Developer
Boom Online Marketing • Full-time • On-site
Company type: Limited

Developed bespoke WooCommerce and WordPress functionality such as inventory management systems, reporting tools, customer relationship management, and integration with courier services for diverse clients, including national retailers.

Apr 2003 – Feb 2020

Web Developer
Self-employed • Part-time • Hybrid
Company type: Sole trader

Performed web development and design, digital marketing, and continuous maintenance of brochure and eCommerce websites for clients on a freelance basis.

Jan 2015 – Jan 2017

Frontend Web Developer
SIG • Full-time • On-site
Company type: PLC

Provided frontend web development for a B2B eCommerce website on the SAP Hybris platform, as well as multiple pre-existing B2C eCommerce websites.

Sep 2010 – Mar 2015

Managing Partner
258 Direct • Part-time • Hybrid
Company type: Sole partnership

Partner in an eCommerce venture, establishing a network of niche eCommerce websites and marketplace channels selling an array of products. Responsibilities included managing daily operations, web development, executing digital marketing strategies, and other related tasks.

Aug 2013 – Dec 2014

Frontend Web Developer
WDH Design • Full-time • On-site
Company type: Limited

Engaged in frontend web development and graphic design, encompassing tasks such as client communication and overseeing various digital marketing activities.

Aug 2011 – Jul 2013

Frontend Web Developer
Toucan Web Design • Full-time • On-site
Company type: Limited

Handled frontend web development and graphic design projects, taking ownership of all aspects. Engaged in client communication, conducted CMS training, and delivered continuous technical assistance.

Apr 2008 – Jul 2011

Owner and Web Designer
Worked Out • Full-time • Hybrid
Company type: Sole trader

Operation of a small digital agency, delivering web and graphic design services to various local businesses, including a prominent nationwide driving school franchise and one of the UK’s largest suppliers of concrete building materials.

Apr 2008 – Apr 2011

Web Designer
Crafting.co.uk • Contract • Hybrid
Company type: Limited

Contract-based continuation of existing web designer role.

Mar 2007 – Apr 2008

Web Designer
Crafting.co.uk • Full-time • On-site
Company type: Limited

Creation, advancement, and continuous upkeep of eCommerce websites. Additionally, responsibilities included email marketing, generating promotional content, creating catalogues, and designing artwork integrated into craft software available through nationwide retailers and TV shopping channels.

Jan 2002 – Dec 2008

Affiliate Marketer
Self-employed • Part-time • Hybrid
Company type: Sole trader

Development and administration of multiple websites focused on content, generating profits through the implementation of affiliate marketing strategies.

Jun 2002 – Jul 2002

Web Designer
Click4Web • Internship • On-site
Company type: Limited

Obtained practical experience and a deepened understanding of web design and development by participating in website and graphic design projects for local businesses.