
I’m a proficient UK-based WooCommerce developer who can assist you with tailored development, optimisations, troubleshooting, and various other services.
I’m in Chesterfield, Derbyshire, UK, and work remotely, with occasional hybrid arrangements.
Custom WooCommerce Development

With years of hands-on WooCommerce development experience, I’ve helped businesses and agencies turn complex requirements into scalable, maintainable solutions.
My extensive experience with WooCommerce spans several digital agencies, where I refined my expertise in both front-end and back-end development for WooCommerce projects. I actively contribute to the WooCommerce community and dedicate time to coding for the project, having been recognised as a contributor in multiple WooCommerce releases.
In 2020, I launched a specialised business focused on the development of commercial WooCommerce extensions as a partner in the WooCommerce marketplace. These extensions have been utilised by thousands of online stores globally and were subsequently acquired by a successful WooCommerce enterprise in the United States.
These experiences have provided me with a deep understanding of the WooCommerce platform, enabling me to offer custom solutions for virtually any application.
How I Can Help
I offer specialised WooCommerce development services focused on extending functionality and solving the kinds of challenges off-the-shelf tools can’t.
I provide comprehensive WooCommerce development solutions, carefully tailored to match the unique needs of your online store. Whether you’re launching a new site or looking to enhance an existing one, I can help deliver flexible, scalable solutions that align with your business goals.
These are just a few of the WooCommerce services I offer to help your store thrive:
- Bulk product data population
- Category and search page enhancements
- Custom product data fields
- Product page customisation
- Product search result optimisation
- Automated coupon code generation
- Cart-based special offers
- Custom pricing logic and rules
- Discount rule configuration
- Quote/estimate calculators
- Enhanced stock tracking
- Inventory synchronisation
- Invoice/receipt/email tweaks
- Order management improvements
- Stock control tools
- Custom customer analytics and reporting
- Custom customer data exports
- Custom registration fields
- Enhanced customer account experience
- Custom data import/export tools
- Data feed creation and management
- External system integrations
- Pricing synchronisation
- Stock synchronisation
- Bug diagnosis and resolution
- Performance bottleneck analysis
- Performance optimisation
- Technical SEO implementation
- Core, theme, and plugin updates
- Payment gateway setup
- Shipping methods and rule configuration
I don’t offer full site builds or custom theme development, as building a WordPress/WooCommerce site has become relatively straightforward. With the wide range of high-quality themes and intuitive page builders available, starting from scratch is rarely necessary for most businesses.
That said, if you’re struggling to customise an existing theme to better fit your brand or functionality needs, I can help enhance and adapt it to suit your specific goals.
Clients I Help
I typically work with agencies and solo creators who need expert development support to take their websites to the next level – whether that means adding advanced functionality, improving performance, or solving complex technical challenges.
Agencies
I partner with design-focused and digital marketing agencies that create high-impact websites and drive strong conversions but lack the technical resources or prefer not to shift focus to implement custom functionality.
While off-the-shelf plugins or AI-assisted tools can fill short-term gaps, long-term reliability and flexibility often require a developer who understands both the tech and the collaboration.
Solo Creators
I work with solo creators who’ve built their own websites using themes and plugins, offering plenty of flexibility early on but often limiting when more advanced functionality or custom solutions are required.
As goals evolve, I help bridge the gap by developing custom features that go beyond what’s available out of the box, turning a solid foundation into a fully tailored solution.
Costs
All of my development projects are individually assessed and tailored to meet specific needs. I typically work on a fixed-cost, per-project basis, but I also offer a standard hourly rate of £75.00. Retainer arrangements are available as well.
I hold professional indemnity insurance and can provide a copy of my certificate upon request. I am not VAT registered and therefore do not charge VAT.
If you are a business or individual based in the UK, I will invoice you directly. For businesses or individuals located outside the UK, I will handle invoicing and work through a third-party freelance platform to streamline tax reporting.
Testimonials
I’ve been fortunate to work with some great people – here’s what a few of them had to say:
Let’s Talk
Have a project in mind or need help with your WooCommerce site? Get in touch – I’d be happy to learn more and see how I can support your goals.